The Sydney based Media Intelligence group, Isentia will deliver cutting edge media intelligence services for the largest sporting event in Australia this decade as Official Suppliers to the Gold Coast 2018 Commonwealth Games (GC2018).
The company, which associated today with GOLDOC as their official Media Monitoring Service, will help the Gold Coast 2018 Commonwealth Games Corporation (GOLDOC) analyse and evaluate all media coverage received up to and during the Games.
During the period, Isentia will capture the insights captured across social and traditional media, nationally and internationally, to enable GOLDOC to identify key media markets, customise messaging and track sentiment to Share the Dream with more people than ever before.
Speaking about the partnership, Isentia Chief Executive of Media Intelligence, Sean Smith said,“Isentia’s unique partnership with GOLDOC embodies our mission to discover and share insights that drive smarter decisions. We’re proud to be working with GOLDOC and excited to use our world leading media intelligence services to help make GC2018, which is the largest sporting event in Australia this decade, a world class event.”
Speaking about the association and welcoming Isentia to the GC2018 sponsor family, GOLDOC Chairman Peter Beattie AC said Isentia continues to be a market leader in an ever-changing media landscape. Speaking further he said, “GOLDOC’s partnership with Isentia is a key platform to track how GC2018 is being perceived in market by media, business and consumers. Our team is working hard to spread the excitement of the Games across the country and the Commonwealth. Isentia’s comprehensive, compelling, and bespoke media intelligence services are delivering powerful insights which assist with business decisions.”
The company’s intelligence tools have already revealed early media reporting trends which highlight strong public interest in the Games progress and key programs such as volunteering and ticketing.
The mascot of Gold Coast Commonwealth Games, Borobi, the blue surfing koala, has also contributed to the swell of media interest, generating more than 3,000 news articles since being unveiled in April 2016.