Today we discuss the companies associated with KKR under different roles and supporting the team in Indian Premier League edition 13. Kolkata Knight Riders (KKR) have inarguably been among the most popular franchise in the history of the Indian Premier League. With two wins under their belt in 2012 and 2014, KKR has been a maverick outfit with brilliant performances throughout the tournament. Although inconsistency is something that has pegged them back at times with dull and lull phases followed by patches of brilliance in the cricket field. Barring the occasional blips, KKR has been a consistent outfit.
With the change in captaincy with Gautam Gambhir, their inspirational leader retiring from all forms of the game, and the mantle of captaincy going to Dinesh Karthik, there has been a sea change in KKR‘s approach. Since Dinesh has taken over the reins of the team, KKR has not been able to become champions. Although they have qualified for the playoffs under him, they have since then become an inconsistent outfit relying mostly on the individual brilliance of Sunil Narine or Andre Russell to get them through.
This season as well KKR has blown hot and cold with 6 victories from 12 matches with a win percentage of 50 and an equal amount of chance to qualify for the playoffs. Following are some important information about the team, and the top companies associated with KKR-
Shah Rukh Khan, Juhi Chawla and Jay Mehta
Owners- KKR is principally owned by Bollywood megastar Shah Rukh Khan who has been the principal owner of the team since its inception in 2008. Shah Rukh has been through thick and thin with the team and has witnessed all the highs and lows that professional sport has to offer.
He has been ably assisted by his close friend Juhi Chawla and her husband Jay Mehta who are the co-owners of the team and have invested a chunk of the money as well. Shah Rukh has been very passionate about the franchise and the kind of marketing machinery that he brings along with him has benefitted the franchise as a whole and has helped it become the most popular team in this form of the game. Among the companies associated with KKR.
Lux Cozi & BYJU
Sponsors- Lux Cozi (kit manufacturer chest logo sponsor) a big national gym vests and inners manufacturers and distributors have been one of the principal sponsors of the team. Their logo can be seen along with the player’s kits and their other periphery accessories. Along with that BYJU’s has been another principal sponsor of the team.
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This educational giant has increased its business capacity with leaps and bounds. With Digitization being the need of the hour and the educational and the technological information sector simultaneously has improved exponentially. BYJU’s has thus occupied a major portion of the market share in such a scenario. Among the companies associated with KKR.
Nokia (Title sponsor and logo on the front)
The Title sponsor for the franchise has been one of the biggest mobile phone manufacturers in the world, Nokia. The company has had tremendous popularity among many people in the world and has been a preferred brand for millions across the world. Among the companies associated with KKR.
JIO (logo at back)
The logo of the company on the back of the KKR team jersey has been that of Jio Telecommunications. This telecom giant has been instrumental behind the generation of finances for the franchise.
Greenply plywood and Khadim’s (cap logo)
The logo on the cap of the team has been sponsored by companies like Greenply laminates and renowned footwear manufacturers like Khadim’s. Among the companies associated with KKR.
Asian paints and Senco gold and Diamonds (logo on patents)
The patents and trademarks have been sponsored by premium companies like Asian Paints and Senco Gold and Diamonds.
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Exide Batteries, Astral Pipes, and Royal Stag logos can be seen on the sleeves of the KKR players. Among the companies associated with KKR.
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